WHAT IS ZAUBAR?
NOMINATED FOR THE PRIX EUROPA
“Die Befreiung AR” was awarded the PRIX EUROPA 2020 in bronze, the most important prize for European broadcast media projects.
What is Augmented Reality?
Augmented Reality is a technology that was developed much further in the last years so that now everybody can experience it on almost every new smartphone and tablet. AR means that digital content such as photos, videos and 3D objects is placed and laid over the smartphone camera to enrich the view of the real world with these elements.
How is ZAUBAR working with tour guides?
ZAUBAR helps tour guides creating immersive AR tours to bring their offered experience to the next level of edutainment. Using augmented reality, tour guides can quickly and easily create immersive tour experiences. The platform allows them to independently create a tour of interesting places using just their smartphone. This is done by uploading historical photos or videos to the app, enhancing them with the AI-powered pipeline, cropping and converting them into 3D experiences, and then allowing users to place them in augmented reality in the real world. That followed, these AR tours can be given in a multi-user tour experience in the streets or as a live-streamed AR experience – enabling an unprecedented on-site storytelling opportunity for historical content.