SWR / Verstehen Sie Spaß?

  • Year


  • Product

    AR Instagram filters

  • Clients

    Verstehen Sie Spaß?

SWR Filter Zaubar

Project Overview

This project is a cooperation between ZAUBAR and the German broadcaster SWR (Südwestrundfunk) on the occasion of the 40th anniversary of their entertainment show “Verstehen Sie Spaß?” with Guido Cantz.

For this, four AR Instagram filters were created which show 3D models of Guido Cantz moving or striking certain poses.

Try it out yourself by going to the Instagram page of the TV show “Verstehen Sie Spaß?” and place Guido right into your living room!

The Experience

The four developed 3D AR filters can be used by everybody through the Instagram app for creating videos and stories. To do this, the user selects the desired filter on the Instagram page of “Verstehen Sie Spaß?” and places it freely in the real world with the help of the front camera and scale it to different sizes as desired. The user can choose between Guido sitting, Guido waving, Guido with prank writing or Guido as a birthday greeting with a balloon.

Since Guido is a 3D object, it is also possible for people to walk around him and thus view him from many different perspectives.

The 3D filters provide a shareable AR experience that ensures you can offer cool content and generate new opportunities for interaction with your social media channels, increasing traffic as well.


follower increase since launch of filters


AR filters are available on the “Verstehen Sie Spaß?” Instagram & Facebook channel


The challenge in this project was that the customer wanted the filter to be not only a plain 2D Augmented Reality image or video of Guido Cantz, but instead the host Guido AR filter should include an elaborated 3D model. For this reason, a 3D recording of Guido was made in advance, which was then modelled and animated again.

This way, you not only get the AR effect but also the feeling that Guido Cantz is actually sitting, standing or moving in the room while you can look at him from every angle. 

Are You Interested?